Marketing Strategies of Travel and Tourism Industry

Effects of Story Marketing and Travel Involvement on Tourist Behavioral Intention in the Tourism Industry

Story marketing has been widely applied to modern societies. As a matter of fact, attraction is a critical part of tourism for any visitor attractions throughout the world. A visitor attraction requires sufficient attraction to appeal to customers’ interests. Story marketing is currently the most popular marketing strategy. The success of using stories in visitor attractions as a marketing tact...

The Effects of Terrorism on the Travel and Tourism Industry

Beyond "medical tourism": Canadian companies marketing medical travel

BACKGROUND Despite having access to medically necessary care available through publicly funded provincial health care systems, some Canadians travel for treatment provided at international medical facilities as well as for-profit clinics found in several Canadian provinces. Canadians travel abroad for orthopaedic surgery, bariatric surgery, ophthalmologic surgery, stem cell injections, "Liberat...

The Economic of Tourism and Travel Accommodation

Evaluation of Tourism Industry Development Strategies Factors in Guilan Province

Iran due to its unique condition in terms of tourist attraction and because of the specific location and a variety of natural resources and human Phenomena, that different regions of the country including Guilan province has a typical position in terms of tourism which attracts a lot of tourists. By itself, ecological, environmental, cultural, historical and religious attraction in the north, w...